TRP SCAM : A CRIME

 Manipulation of TRP : A Criminal Attempt


•TRP(TV Rating Point) is used by Marketing & Advertising Agencies for Advertisements on TV Channels.

•It's number, how many Viewers view TV Channels,how much time views, how many periods views (hrs/days/weeks/etc.) India follows International Standard of 1 minute.

•TRP Data are made public every week & floated by Television Regulatory Authority of India (TRAI).

•The data are assigned to Programmes on TVs. So influence Programmes produced for the Viewers. Better Ratings promotes Programmes while Poor Ratings discourage the Programmes.

•Accordingly, Advertisers decide TV Channels to advertise on by calculating Cost-Per-Rating-Point (CPRP).

•BARC(Broadcasting Audience Research Council),India is jointly owned by Advertisers, Ads Agencies, etc.. Devices are used by BARC.

•Barometers are installed in the devices installed in over households,which are classified on basis of Education Level, Main Wages Earners, durable uses,etc. (in 11 items in India such as electricity, car,etc.)

•Viewers are registered due to having ID Button that also captures durations.

•Broadcasters can bribe directly to households to watch their channels/to Cable Operators for the same.

•Recently, Mumbai Police arrested such Criminals because of TRP Scam (Manipulation of TRPs by rigging the Devices).

•They targeted Hindi Channels because of large numbers of Viewers while English Channels of small numbers Viewers.

•Unfortunately, No Specific Laws are in India to punish such Criminals. The Criminals may be escaped from .

•It is a Corrupt Practice. So is a Criminal Act. They will be punished under Criminal Laws. Moreover ,government should frame a Specific Law for TRP to punish Culprits.


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